Instagram is a powerhouse of engagement, according to the most recent social media data. You’re already aware of it and want to make the most of it.
Reality is striking you a bit differently. Although you spend a lot of time and effort writing and publishing outstanding pieces, no one is paying attention to your work.
Many marketers suffer the same fate because they fail to consider one critical factor: the optimal time to publish on Instagram.
Engagement rates are inconsistent because of this. The idea is simple: your post should go live when most of your audience is on Instagram and ready to connect with it.
So, when should you post on Instagram?
Why can’t I post on Instagram at any time of the day?
Excellent question! You are free to post on Instagram anytime you want. If increasing engagement is your main aim, you must be on the platform when your audience is.
Otherwise, you’ll waste numerous hours posting on Instagram and get no results. This is not only inconvenient, but it may also lead to social media fatigue.
Working smarter, not harder, should be your objective. And this necessitates determining the ideal time to publish on Instagram based on your time zone and industry.
Best Time to Post on Instagram Around the World
There was once a precise science to how Instagram displayed postings in people’s feeds. It simply sorted all postings from the followers’ accounts in chronological order. Regardless of when you posted, it was visible to all your followers who opened Instagram at the time, irrespective of how little interaction it garnered.
Today, the Instagram algorithm makes it difficult to be noticed if you don’t post at the optimal time to post on Instagram and earn enough likes and comments. When you think about it, it’s a two-edged sword.
If you want consistent likes, comments, and shares on your Instagram posts, plan them at the hours shown below for each day of the week.
Instagram posting tips for determining the optimal time to post
Examine your best-performing content.
First, identify the performance you want to achieve: brand recognition or engagement. Depending on your objectives, your method of scheduling Instagram posts may differ.
Which of your previous posts received the most views? What time did you share them? What makes these posts different from those that are liked? What do the statistics say about your most appealing content?
Your Instagram insights and analytics are your most reliable source of information here. However, not all analytics tools are created equal. Some social media management solutions might assist you in avoiding tedious data crunching.
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Next, examine your statistics to see when your followers are browsing through their feeds.
As marketers, we must understand our target consumers. If you’re targeting college sports enthusiasts on Instagram, their social media habits may vary significantly from those of tech executives waking up at 4 a.m.
It will also offer ideal time slots you haven’t utilized in the last 30 days if you want to try fresh strategies.
Think about when your rivals are publishing.
Your rivals may be doing some of the same calculations and experiments. Social listening (or even a comprehensive social, competitive analysis) might assist you in keeping track of what works for others.
Many companies publish around the hour mark. You may avoid the competition by posting a few minutes before or after the:00.
Post in the time zone of your target audience.
It may be best to publish at 3 a.m. for worldwide audiences or for locations outside “normal” time zones.
Instead of setting some genuinely heinous alarms, how about automating your Instagram posts? An Instagram scheduler may assist you in ensuring that your posts are published at the appropriate time daily.
Maintain and modify
Yes, optimizing your Instagram photos for success requires significant effort – it entails much more than selecting the appropriate filter.
However, reviewing the stats is one of the simplest methods to increase your reach.
The world evolves, and so do audience behaviors. Make a calendar reminder to examine your findings and make modifications regularly.
Show up on a steady basis throughout time.
To enjoy the full benefits of all this information about your target audience, you must be methodical in your publishing. Sure, publishing a few hours early than usual now and then may not result in a dramatic increase. However, using the data regularly will change the needle over time.
When your audience becomes used to seeing your brand appear in their feed, they like and engage with your content. Maintaining a presence on Instagram aids in the development of credibility, trust, and more meaningful interactions with your target audience.
Finally, when you establish a real relationship with your audience, Instagram’s algorithm recognizes, and your bottom line benefits.
Monday’s the best time to post on Instagram
On Monday, the optimum time to post on Instagram is between 11 a.m. and 1 p.m. A constant engagement begins at 8 a.m. and lasts until 8 p.m. Instagrammers’ use progressively decreases after that, peaking between 11 p.m. and 6 a.m.
Tuesday’s best time to post on Instagram
On Tuesday, the optimum time to post on Instagram is between 10 a.m. and 5 p.m. A significant degree of interaction remains until 10 p.m. when the engagement rate declines steadily.
Wednesday’s best time to post on Instagram
On Wednesday, the optimum time to post on Instagram is 11 a.m. to 1 p.m., as it is on Monday. A lengthy belt of continued involvement remains on Wednesday from 6 a.m. to 11 p.m., the week’s longest stride.
Thursday’s best time to post on Instagram
On Thursday, the optimum time to post on Instagram is between 11 a.m. and 12 p.m. From 10 a.m. to 4 p.m., there is a relatively high level of involvement, which progressively declines, reaching its lowest point between 12 a.m. and 4 a.m.
Friday’s best time to post on Instagram
On Friday, the optimum time to post on Instagram is between 11 a.m. and 1 p.m. On a Friday morning, the engagement rate begins at 7 a.m. and ends at 5 p.m. Friday had the lowest engagement between 10 p.m. and 7 a.m.
Saturday’s best time to post on Instagram
On Saturday, the optimum time to post on Instagram is between 10 a.m. and 1 p.m. Saturday is the second-worst day to post on Instagram after Sunday since engagement rates are low even during peak hours compared to other weekdays. The lowest engagement rate is seen on Saturday between 4 p.m. and 8 a.m.
Sunday’s best time for Instagram posts
On Sunday, the optimum time to post on Instagram is between 9 a.m. and 4 p.m. However, compared to other weekdays, the quality of Instagram interaction on Sunday is the lowest. As a result, Sunday is the worst day to publish on Instagram if you want your post to get the attention it deserves. On Sunday, the worst time to post on Instagram is between 6 p.m. and 8 a.m.
Conclusion
It’s no secret that hashtags are essential on Instagram. Using hashtags in your post enhances the likelihood of it being noticed by non-followers. Make sure that, apart from your branded hashtag, you alternate between using other types of hashtags. This diversifies the feeds you may appear, ultimately increasing your reach over time.
